The Da Vinci Code movie arrives in cinemas later this week. In Sydney, Australia, the Anglican Church has been anticipating this moment through the screening of its own light hearted cinema advertisment.
The 20 second ad begins with an adaptation of Da Vinci’s Last Supper. In Monty Python style the focus moves around the painting. On the left we have Dan Brown talking with two fellow guests. The voiceover asks, “Has the Church been lying for 2000 years?”. The camera moves to a lip sticked woman, sitting in the place of the ‘beloved disciple’. “Is this Mary? Did she bear Mary’s child?” On the right 0f Jesus we have Templar knights. “Has someone guarded this secret for centuries?” The view switches to Jesus, who is reading his own copy of The Da Vinci Code. “Is this all news to Jesus?” “Hmm?”, says Jesus. The tagline, “FIND THE TRUTH”, is connected with a web site, www.challengingdavinci.com.
I’ve written the story up at Duncan’s TV Ad Land, including links to downloads for the cinema ad.